Need a step up with your Search Engine Optimisation?
Climbing the Google rankings means more eyes on your business
When someone searches on Google for the product or service you offer, you want to appear at the top of the search results. Why? Because you stand the best chance of that person clicking through to your website. And more eyes on your website means more chances to convert visitors into customers.
Do search rankings really matter?
Absolutely. Appearing in the top slot on page one of a Google Search result generates an average click-through rate of 28.5%. Being at the bottom of the first page of search results, in position 10, gets around just 2.5% of people clicking through to your website.
Results on the second page of Google Search have a click-through rate of less than 1% for each position!*
Will Search Engine Optimisation make me rank on page one?
That’s the idea! By using specific Search Engine Optimisation (SEO) methods, you can improve your rankings.
SEO can provide some pretty quick results, so you could see improvement within four to six months. But it’s more of a long game, with the best results being seen after consistently implementing good SEO practices over six to 12 months.
After this time, you should see a noticeable increase in traffic to your site from search engine results.
Increasing your visibility in this way is key to increasing your revenue.
There’s no point spending time and effort on pushing people to your website though if, when they get there, your website copy isn’t working to convert visitors into customers. Check out my Copywriting page for more on how I can help with your website wording too!
Whether you’re a business looking for SEO services or an SEO agency that needs a helping hand, here’s how I can help:
Keyword research
Knowing the terms and phrases (keywords) people are searching for in order to find businesses like yours is important for making your website rank highly for those terms. If you know what keywords you currently rank for, you can optimise your site further to push it higher up search result rankings for those terms. It’s also valuable to know what alternative or additional keywords you should you be targeting.
Website audits
How is your website performing in search results, and how can it do better?
On-page SEO
Content creation (website wording, blog writing, testimonials, FAQs), URL optimisation, geo-relevancy for local SEO, internal website links.
Off-page SEO
Link building and citations.
Google My Business listing optimisation
Making sure this listing is complete, optimised and regularly updated will help drive traffic to your website.
Blog writing/editing
Blogs help to keep your website updated, provide a way to include additional keywords on your site, build links – internal as well as backlinks – and place you as an authority in your field (if that’s what you’re aiming for). For all of these reasons, they’re GREAT for SEO.
If you’re ready to start climbing higher in search results, get in touch
*Data from a 2020 SISTRIX report.