Everyone has a different way of writing, especially long-form content; but here are some sure-fire ways to make the process easier and ensure you end up with dazzling copy.

1. Don’t skimp on research. Immerse yourself in the topic – read around it.

Gatherer differing opinions. What are the dominant opinions? How are these being challenged?

Check facts from source if possible; otherwise, check from a credible source.

Who are the experts in the field you’re researching and what are they saying?

2. Formulate a list of questions that once answered will allow you to deliver on the brief. This will help give direction to your research.

Some of these questions you’ll need to answer via your own research. Other questions, you can put directly to outside experts in the form of an interview.

If possible, order your questions in the way you feel you’ll likely address them in your feature.

3. Reach out to experts for insights and unique quotes. It gives them credence as a thought leader and gives you great content.

Aim for at least three contributors, to give a balanced view and so your feature doesn’t look like an advert for one company/personality.

In my experience, emailing your question set to a contributor works better than a phone interview, mainly as it gives them time to consider their answers and you get better input.

Record phone interviews (with permission) so you can check back on what was said if needs be.

4. Grouping together all your content and research into sections stops the writing up process from being overwhelming.

It also ensures you don’t repeat yourself and gives you a clear structure for the feature before you start to write.

5. Not everyone starts by writing their introductory paragraph(s), but it can help to ‘set the scene’ in your mind.

Then, write one section at a time and make sure the content you write under each sub-heading fulfils its purpose.